What is Content Syndication?

Introduction

Content syndication is not complicated, it is actually the process of reposting or republishing of articles, videos, slideshows or any other content that is already posted online. That is why it uses content partnerships. An original content creator or publisher can post own material in the relevant partner web-sites. They then disseminate that content to their own website while crediting the original publisher of the content. This enables the content creator to gain access to the partners audience destination and gain a greater reach across the websites.

On the other hand content syndication networks are defined as channels or systems through which content may be republished and distributed across many different websites, other online platforms or forms of media. It is about reposting good content to new followers to increase that content’s exposure, website traffic and activity for the original publisher.

Primary Kinds of Content Syndication Networks

The world today has numerous content syndication networks, platforms, and partnerships accessible today. Some key examples include:

• Outbrain
• Taboola
• Medium
• Apple News
• LinkedIn pulse partnerships
• Industry or niche websites
• Content marketplaces
• Other – Paid cooperation with other Internet sites
• RSS feeds

All of these represent ways to get content out to external web sites for dissemination to the public. For example, a food blogger may post his or her recipes on food and recipe site social networks to new fans of cuisine. Or a marketing agency may share their thought leadership content through a blog that their target personas engage with.

Advantages of Content Syndication

When leveraged effectively, content syndication offers several potential benefits:

• More Exposure – When you place your content on existing popular website destinations in your vertical, it exposes your brand and content to far more within your target demographic and industry. This grossly increases visibility.
• Use of Links – Whenever content is syndicated properly and ethically with proper credit there is a possibility of more back links pointing to the original source and in turn helping the domain and page ranking. They also show the site relevancy How? You might ask, Well that is due to the fact that the inbound links fraction solely refer to the quality of a site by showing how well the site in contention is linked to the rest of the net.
• Affordable Marketing Communication – Distribution through multi-channel content partnerships is one of the more cheap forms of marketing communication to expand reach as opposed to posting only new content.
• Lead Generation – On the basis of the partner website and the target audience, content syndication can help to increase the number of leads by increasing awareness among customers.
• Increased Engagement – Rather than using networks as a distribution point to amplify or promote posts that have been shared, using it saves a lot of time for an individual to promote each content on various social media platforms.
• As People Re-tweet – Having the content re-tweeted constantly on popular social sites increases its reputation or recognition to the author of the content.
• Traffic Growth Opportunities – There are more potential site visitation opportunities to owned media properties because of establish their discoverability, click through rates for syndicated versions of the pieces, and searches.

How Content Syndication Networks work

But sources say how do content syndication platforms and partnership works in actual scenario? Here are some of the most common models:

1. Self service content market place

There are some networks that have a specific self-serve dashboard where you can post content and make it to where your partners can then amplify it. For example NewsCred run the Enterprise Content Marketing Platform by subscription and a self-service model.

You upload articles and other related items as assets that our partners may view, distribute, and even incorporate into their site. Words like linking back requirements, branding specifications, etc can actually be set in advance.

2. Outbound Pitching for Aligned Sites

You could target individual web sites with content partnership proposals that include the types of content, back links, traffic exchange and so on. By defining sites which are related in terms of their audiences to the content of the website.

3. Building on what has been said, existing platform relationships provide a strong basis on which the recommendations can be implemented.

If you already have an existing account in platforms such as Medium to LinkedIn, you can publish your post directly to the aforementioned platforms and then share a link out to promote it even further. LinkedIn also has the ability, from your profile, to share articles with the click of a button to increase viewers.

4. Thus, Paid Amplification Partnerships

Sponsored posts, content recommendation services are also available in industry based paid content partnership deals. For instance, Taboola and Outbrain help publishers to buy links and content excerpts, which are to be placed on popular websites.

To maximize value, here are some best practices to consider with any content syndication approach:

Create valuable content – average content won’t bring value.

• Make sure the author gets credited, that links go directly to owned domains, and so on.
• Show target interest and care while choosing the partner sites – choose sites that are most appropriate to provide the readers.
• They should be promoted using the owned platforms such as the social media that leads to the syndicated content links.
• Evaluate results – it means simple tracking of such parameters as referral traffic, backlinks received, percentage of conversions on the landing pages, etc.
• Set usage policies – for instance, you allow use of the content through embedding but not an outright reproduction without express permission.
• Continuously check with partners on the outcome as well as the agreed future prospects.

What Should Be Avoided When Using Content Syndication

While content syndication offers advantages, there are a few pitfalls to avoid as well:

• Loss of Control – You lose a degree of control compared to content that is only hosted on owned sites though some networks offer better control over content than others.
• Negative Brand Association – If other sites have images of low quality or contain different types of content then the intended message is sent out. Carefully vet partners.
• Creative Theft – Some of these unethical websites may want to post syndicated content as original work as opposed to the right thing to do. Avoid spam sites.

Uncertain Associations – Associating simply for traffic, and not traffic that is most likely to convert into leads will deter ROI

Thus, readership exposure remains an important manual promotion aspect even as they syndicate across platforms. Syndicate your content yourself too though make sure that you are an active evangelist for syndicated content.

Accounting this, content syndication is always able to demonstrate value when provided between appropriate, reputable organizations with the objective of reaching properly targeted audiences. However, it needs a conscious plan instead of over-automation or some uncontrolled and random boosting that is not Optimization. Using the same apply best practices in distributing content more broadly through syndication networks or marketplaces. It is therefore more effective to expand the reach of your content to many groups than to create new content that is not as good as the old ones.