Digital printing is a way of printing straight from a digital image to a variety of surfaces. Small-run works from desktop publishing and other digital sources are often produced using large-format or high-volume laser or inkjet printers. Digital printing is more expensive per page than traditional offset printing processes, however this expense is generally compensated by reducing the cost of all the technical stages necessary to create printing plates. It also supports on-demand printing, quick turnaround times, and image customisation for each impression. Because of labour reductions and digital presses’ ever-increasing capabilities, digital printing is approaching or surpassing offset printing technology’s ability to generate huge print runs of several thousand sheets at a cheap cost.
Digital printing is economical for short runs, especially if you need your products completed fast. There is no setup required because projects print directly from the computer file to the printer, allowing you to receive your finished items immediately. Furthermore, digital printing allows you to print only the amount of copies you require. With offset printing, many printers will demand you to order particular quantities, but digital printing allows you more freedom, which translates into more control over project costs.
Because digital printing does not rely on typical metal plates, variable data such as names, addresses, tracking codes, and other information can be printed. This is extremely useful when printing direct mail campaigns or sales letters that include the recipient’s information. This capability is not available with offset printing since each change in data requires a different set of plates.
Digital printing has its own set of drawbacks. While it can save you money on small assignments, it is not a cost-effective alternative for bigger runs. Regardless matter how many copies you order, you normally pay a set cost per copy. This can easily become costly. In addition, the types of paper, coatings, and inks you may employ in your printed items are limited. Metallic inks are frequently prohibited, and certain colours may not usually transfer well. The paper sizes that digital printers can accept are restricted. Some digital printers can handle large sizes, however availability varies by supplier.