Writing a press release is an efficient method to disseminate information about your company, organisation, or event with the media and the general public. Here’s how to draught a press release step by step:
Begin with a great title: Your headline should be brief, catchy and correctly reflect the major news or event you’re presenting.
Create a compelling first paragraph
The first paragraph, commonly known as the “lead,” should include a short and interesting summary of the most significant facts. It should address the questions “who”, “what”, “where”, “when”and “why” of your news.
Include more information in the body
The material in the lead should be expanded on in the following paragraphs. Include any pertinent facts, statements, figures, or other information that back up the news you’re providing. Prioritise the most vital information and organise your paragraphs in decreasing order of importance.
Include quotations
Including quotations from significant persons engaged in the news or event gives your press release legitimacy and a personal touch. Quotes should be attributed to the right person and convey unique insights or opinions.
Include any pertinent background information
Include a separate section following the body of the press release to offer further background information on your company, event, or product if necessary. This part may provide a brief introduction, history, mission statement, or any other pertinent information that helps contextualise the news.
Include contact details
Include the contact details of a media contact person who can answer any questions or give more information at the conclusion of the press release. Include their name, title, company, phone number, email address and any other pertinent information.
Make use of a boilerplate
A boilerplate is a brief statement that gives a basic summary of your organization’s goal, history and major accomplishments. To offer a consistent summary of your organisation, include this paragraph at the conclusion of your press release.
Correct formatting
Standard press release formatting requirements should be followed. At the top, include your organisation’s logo and the words “Press Release.” Double-space the text and choose a clear and legible typeface like Arial or Times New Roman. Include a release date or “For Immediate Release” at the top of the document.
Proofreading and editing
Check your press release for grammatical problems, typos and inconsistencies before distributing it. Check that the information is correct and succinct. Consider having a coworker or editor go through it and give criticism.
Send out your press release.
You may distribute your press release to media outlets, journalists, and relevant web platforms after you are pleased with it. To disseminate the news, you can utilise press release distribution services or your organisation’s website.
Remember that press releases should be produced in a factual, impartial, and journalistic tone. Avoid using excessive advertising language and instead concentrate on giving valuable and noteworthy information.